287 new leads came in from Facebook in the past 3 months at $29.55 per lead. Over 24 months the campaign has delivered 560 leads at an average of $25.88 CPL.

11 appointments were booked directly from ad activity in the past 3 months. Over the past 12 months, 16 appointments were booked from the combined Facebook and Google campaigns.

Paid Social is the top traffic source at 34.8% of all sessions over the past 3 months, with 1,165 visits coming directly from Facebook ad clicks.

Facebook ads reached 94,460 unique people in the past 3 months and 125,041 over the past 12 months, building consistent brand awareness among the target audience.